AE Global appoints new design director, Alex Barrette


Brings industry experience spanning beer, wine and spirits, cannabis, health and beauty

MIAMI, February 3, 2022 /PRNewswire/ — Global AEa custom packaging design company and supply chain solutions provider, today announced the appointment of Alex Barrette as Design Director, effective immediately. In this role, he will drive programmatic strategies for custom packaging development and lead AE Global’s Innovation Lab to ensure its proprietary design solutions remain at the forefront of development.

Alex Barrette brings design experience in beer, wine and spirits, cannabis, health and beauty to AE Global

Alex Barrette is an award-winning designer, bringing over a decade of brand identity, products and eco-friendly designs for startups and multinational corporations.

Barrette was a product designer and structural packaging engineer at WestRock, a multi-billion dollar packaging company. There he was the sole designer of Fortune 500 and Canadian beverage start-ups, including Labatt and Molson Coors. He has brought more than 50 packaging designs to market and filed several patents for new and innovative packaging technology.

Additionally, Barrette was co-founder and COO of Joba designwhere he grew the company to 15 employees and helped develop the Virginia Tech baseball field, Cassell Coliseum renovations and new products for USM, SwitzerlandPark & ​​Diamond, Kizingo Kids and internal brands.

“In 2022, businesses must try to navigate the intersection of sustainability and functionality, and AE Global is committed to overcoming these challenges through packaging design, development strategy, technology and execution. excellent,” said Mike Forenza, Managing Partner of AE Global. “Alex’s deep design and consulting experience will be essential as AE Global continues to evolve and expand our offerings into new CPG verticals and pioneering packaging solutions that meet the demands of our clients.

About AE Global:

AE Global is a custom packaging design company and supply chain solutions provider with over 75 years of packaging experience. The cannabis-focused division provides SSOs, MSOs and wholesale brands with proactive solutions to bring products to market from concept to execution. AEG has launched innovative brands and packaging solutions, including Curaleaf’s Select Squeeze bottle, as well as patented and patent-pending EZ-Lock™ and Amplify™ products. AEG develops custom packaging solutions through its in-house innovation lab. AEG invests in vertically integrated manufacturing sites to promote supply chain efficiency and strengthen sustainability initiatives. AEG has partnered with 4G Recycling to form the Ocean Recovery Group (ORG). This social enterprise draws on over 100 years of experience in the recycling industry to better collect, clean up and recycle ocean-related plastics.

Commercial contact details:
Global AE
[email protected]

Media Contact:
Leland Radovanovic
[email protected]


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