NOTNowhere are her company Goop’s own vaginal candles, psychic vampire repellent sprays and toothpaste squeezers seen, and yet Gwyneth Paltrow’s home in Montecito, Calif., continues to cause gasps on the internet.
As she showed off her lavish home in Architectural Digest’s March issue, many online rolled their eyes at designer Robin Standefer’s claim that it “is inspired by Gwyneth’s height”. [and] beauty”.
Others were surprised that her sculpture of Ruth Asawa was actually a fake (“surely she could afford the real thing?”), by her tall hallway fireplace, which Paltrow explained was “something you see a lot in Europe in a hall”, and by its super luxurious double hammock in the living room which sells for $62,700. Could this become the next must-have household item for the wealthy?
“I wouldn’t be surprised if this starts a whole new trend,” says Los Angeles real estate agent Kirk Hawkins. “I think lounge swings and indoor hammocks will always be perfect for a specific buyer: why not enjoy the whimsical experience of being a kid in an indoor space?”
Others remain skeptical. “I don’t think there will be anything more than a flash of demand for lounge swings,” says Lucy Searle, editor of Homes & Gardens magazine. “It’s a lovely and attractive, albeit space-intensive, idea, but anyone with children will appreciate that it will either be a dangerous addition to a living room or one that will be happily misused.”
The California home’s most surprising feature, however, is a full-fledged, plant-filled tiled spa, complete with hot tub, cold tub, sauna and steam room, resembling an “old bathhouse,” Paltrow says. .
“Just as Peloton took off, it’s increasingly becoming a trend for wealthy individuals who want to bring the spa home,” says Hawkins. “They’re growing in popularity,” Searle acknowledges.
“Many remodelers ask interior designers and bathroom companies to find space for everything from home saunas and steam rooms to double showers and shower benches.” There were around 44,000 internet searches for “home spas” last year, according to bathroom retailer AQVA.
Paltrow worked with interior designers Robin Standefer and Stephen Alesch of Roman and Williams to create a home with the conceptual feel of a “Parisian apartment set in an old European barn”.
Other notable features of the budding barn include a surreal “Star-Trek-style” chandelier, 3D hand-painted wallpaper, and almost enough casserole dishes to feed all of California.
“There’s a lot of Pinterest bait in there,” says architecture journalist Lucy Watson. “Sometimes it’s hard to tell with other super-premium houses which is the CGI rendering and which is the real one.”
That said, Paltrow discovered some very 2022 luxury homeware trends. “Wallpaper is generally so popular now,” says interior designer Lucy Gleeson. “We’re moving towards a more hands-on approach to wall decor.” Searle says hand-painted wallpaper is one of Homes & Gardens’ top design trend predictions for 2022, and Watson says, “I see people at home being a bit more adventurous with textures, Paint panels and shapes directly onto the walls – which will set you back as much as a can of paint and a roll of tape instead of a few thousand dollars per panel.
“Gwyneth will gain additional design fans after seeing her new home,” says Gleeson. Watson thinks the house almost humanizes the oft-ridiculed Paltrow. “It’s a bit of a cluttered house where you can actually imagine someone living, cooking and acquiring normal things. Given how alien Gwyneth’s lifestyle is to most people, this may have was a bit of a shock,” she says. And yet, Watson says she’s “not sure anything could erase the vaginal egg from public memory.”