Firefox and Pixar Animation Studios team up to help you show your true colors


“But maybe I like this new me.”

The trailer for Disney and Pixar’s new movie, “Turning Red,” premiering on Disney+ on March 11, ends with 13-year-old protagonist Mei contemplating a crazy idea: acceptance. Maybe I like this new me. Yes, in her case the “new me” becomes a giant red panda when she feels a strong emotion, which is decidedly not universal. But the themes of continually reinventing yourself, finding your community of people, and learning to accept and love your true colors are timeless. This may be your story. This is also the story of Firefox.

Firefox has a thing for red pandas thanks to our logo, but it goes deeper than that. “Turning Red” is set in 2002, where a teenage girl struggles between remaining her mother’s devoted daughter and exploring her true self. In 2002, we first came together to create what would become Firefox. We looked at the internet and imagined what we wanted it to be, how we wanted to present ourselves and how we could invite everyone to join us.

Firefox wants to help build a better Internet – a Web that feels good for everyone, where everyone can boldly be themselves authentic and show their true colors. It’s not something we can do alone, so we’re a community-powered browser that puts our users first. As an independent nonprofit browser, we can make decisions that benefit our users, not just the bottom line.

We’re committed to using open source technology, investigating internet health threats, and bringing out the best of the internet while guiding people around the web because your trust is important to us. One of the ways we do this is by creating products like Firefox that help deliver the best of the web while maintaining your privacy, giving you the freedom to be yourself online, worry-free.

Back in the early days of Firefox, the Internet was as unfamiliar, exciting, and scary as college for most people. Honestly, the online world still often seems unfamiliar, exciting, and scary. And this is a good thing. This has allowed Firefox to continually reinvent itself over the years, and we will continue to evolve Firefox as we grow with the world. But the way we want to show ourselves hasn’t changed.

To celebrate “Turning Red,” streaming on Disney+ on March 11, we’re creating new Firefox desktop colors and mobile wallpapers based on the film as an optional way to show off your personality through your browser. We’ve also created a destination for all the 2002 nostalgia and will be having conversations with people on their journeys to embrace their true colors online.

And we know there is no one size fits all, our users all have different stories to tell. Join us. We empower you to be yourself. Even if you poof in a giant red panda, too emotional.

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