Clearly appealing to the shortcomings and cultic ambitions of blue-chip coworking empires like WeWork that have since seen significant decline, the multimodal entrepreneur is much more interested in delivering a product that is conducive to significant changes in work culture over the two years. last transformations. years. “I spent the long months in confinement thinking about how and what it would take to inspire people to return to the office. ”
So what does this actually mean? For McGuigan and his brand new team, drawn in part from Soho House, it was vital that they find the right neighborhood and the right city. New York’s ever-changing Soho neighborhood was the obvious choice for the first location. In the center of downtown, the property is accessible not only from adjacent Tribeca and Greenwich Village, but also from Uptown and Brooklyn with quick subway connections.
“I knew that the space had to be flexible to favor different ways of working and even more comfortable than being at home,” describes the co-founder. “If the pandemic has taught us anything, people want to work efficiently so that they can make the most of their day. »An area where videoconferencing is now ubiquitous. Introducing a variety of personal module and meeting room configurations into the full-floor office was essential. “We know people want to keep the adaptability and readiness that they’ve discovered working from home,” he adds. “Our goal has therefore been to implement equipment that simplifies the lives of members. »Le Malin includes dedicated offices, private offices and meeting rooms, a library organized by Printed, and even a custom-designed app and executive assistant service.
At the heart of this new project are striking interiors designed by Jean Morana and Jordan Trinci-Lyne in collaboration with Iron design, a careful selection of furniture and accessories and great attention to detail. “Whether it’s in our leather-wrapped furniture, our brass inlays, our thick mohair and buckle fabrics, the handcrafted design and superior craftsmanship are really what sets us apart,” describes the co-founder. Among a few chairs and tables from Oror’s ever-expanding collection, McGuigan’s own family-run furniture brand, are lighting fixtures from Flos and Roll & Hill, based just down the street. Joining a host of custom layouts and 38 reserved desks in this expansive 8,700 square foot loft are high end furnishings from local galleries Matter and The Future Perfect. The co-founder has chosen a wide range of Calico Wallpaper products to serve as the backdrop in every soundproof video conferencing space.
With a deliberate balance of soft colors and vivid tones, the hard surfaces and plush upholstery help foster a sense of ease and focus. Perhaps the most defining detail is the bespoke oak doors with semi-arched double-glazed exposures and subtle ornamentation. These elegant openings also serve as room delimiters and are fully soundproofed.
“We only used the best materials available to make sure the furniture is comfortable but also built to last. Nothing is too precious. We understand that this is a workplace, and we have specifically chosen furniture and designs that support this and can be used to the best of their ability.