Mallika Gupta, final year Bachelor student in Knitwear design of the National Institute of Fashion Technology (NIFT), Bangalore, won the Abstract wallpaper design industry based on Indian cultural heritage, an initiative undertaken by High House, the wallpaper design company of the UK University of Staffordshire. The title was split between Mallika and Joanna Mathias, a Staffordshire graduate who now works as a designer-fabricator in the town of Stoke-On-Trent. Another NIFT student, Roshni Vyam was the first Brief finalist.
The High House Wallpaper Design Industry Brief based on Indian cultural heritage was announced for Indian art and design students in February 2016. This industry live file took inspiration from Indian cultural heritage to inspire a range of Indian Heritage High House wallpapers for the contemporary market. Mallika’s design, which was inspired by the rich Indian color palette of the cities of Rajasthan, addressed all key aspects of the Brief. Its design was a blend of traditional and modern elements with a touch of professionalism and gave insight into how the historical culture of India has influenced international designs. He created nostalgia for traditional craftsmanship with potential for contemporary and future creativity.
Mallika’s design was selected as the best among several applications received from other Indian institutions such as St Stephen’s School (Chandigarh), Faculty of Architecture and Ekistics – Jamia Millia Islamia (New Delhi) and the Indian Institute of Engineering, Science and Technology, Shibpur (West Bengal).
“My sense of fashion and design has always persuaded me to draw inspiration from traditional heritage, art and crafts, not only from those originating in India but also from different parts of the world. C it is my penchant for conventional methods that got me involved in the unique briefs from the India collection. I have never aspired to fame, but have always been determined to leave my mark and make an impact. through my work, and winning the High House India Collection has given me this platform that I have been looking for for a very long time, ”said the 22-year-old Mallika.
Unlike traditional surface pattern designers, who sell their creations and often don’t know what is happening to them, High House accompanies its students on the journey of their creations. From origin to potential production and beyond, High House supports their development as designers. Therefore, the two successful wallpaper designs from the High House India collection will go into commercial production through crowdfunding. The winners will not only have the opportunity to showcase their work and themselves as designers, but they will also collaborate with a masters student from Staffordshire University during the commercialization of the design. Additionally, if the designs were to become commercially successful, students could gain financial benefit.
According to Rowena Beighton-Dykes, Director, High House and Academic Partnerships Manager & Wallpaper Specialist, Faculty of Arts and Creative Technologies, Staffordshire University, “This is the first time that High House has offered Indian students to work in collaboration with the University of Staffordshire. It’s really nice to have a successful designer for the India collection from NIFT, Bangalore and more, it’s extremely exciting to have a graduate from the University of Staffordshire and a future NIFT graduate moving on to the next phase of their design development. . The whole process has been so exhilarating that we hope to come up with another brief and develop more collaborative approaches to working with Indian universities specializing in developing creative design talent.