Shutterfly Partners With Fashion Icon Iris Apfel To Launch Exclusive NFT Holiday CryptoCard Collection


REDWOOD CITY, Calif .– (COMMERCIAL THREAD) – Shutterfly, a pioneer and leading e-commerce retail and manufacturing platform for personalized products, has announced a partnership with a larger-than-life style icon and the ultimate symbol of self-expression , Iris Apfel, to create an exclusive NFT Holiday CryptoCard collection for charity.

Supported by Shutterfly’s emphasis on liberating the creator in everyone, the collection presents rare and unseen moments in Iris’s life. With three pieces in the collection, each NFT is designed to unveil a vacation moment in Iris’s life. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021 holiday collection and the NFTs feature vibrant colors and textures as well as iconic eyewear as a nod to Iris’s personality.

“At Shutterfly, we value creativity and self-expression, so we work hard to give people the tools to create things that make sense,” said Jim Hilt, president of Shutterfly. “It is extremely gratifying for us to partner with a creative icon like Iris for this NFT Holiday CryptoCard collection, as the proceeds from this auction support an amazing organization, Boy & Girls Clubs of America. We believe that creative NFTs can provide an innovative way to celebrate treasured memories, and this is just the start of how we can help people create things that uniquely reflect who they are.

“I am delighted to partner with Shutterfly to create a one-of-a-kind NFT collection that unveils moments in my life that are close to my heart,” said fashion icon Iris Apfel. “Having the opportunity to share precious moments in my life and auction them off for a great cause is so gratifying – especially during such a joyful and generous time of year.”

Marking the first NFT for Shutterfly and Apfel, the limited edition collection will be auctioned from Tuesday November 30 through Tuesday December 7 on Giving One hundred percent of proceeds will be donated to Boys & Girls Clubs of America, a nonprofit youth development leader committed to empowering young people, for their commitment to empower children and encourage adolescents to reach their goals. full potential. Shutterfly will also donate $ 25,000 to boys and girls clubs.

“Thanks to partners like Shutterfly who turned creative ideas into innovative concepts to donate the profits to the Boys & Girls Club of America, we were able to continue our work to empower young people across the country,” said Chad Royal- Pascoe, Acting Senior. Vice President, Resource Development, Boys & Girls Clubs of America. “It’s truly inspiring to team up with like-minded brands to support the values ​​and missions of Boys & Girls Clubs of America, especially during the holiday season, and funds raised through this partnership will go directly to families and affected youth. by COVID-19. ”

For more information and to bid on Shutterfly Holiday CryptoCards via CryptoCurrency or in US dollars, please visit or

About Shutterfly

The Shutterfly family of brands are the leading online retail and manufacturing platform for photography and personalized products. Shutterfly is organized into three divisions: Consumer, Lifetouch and Shutterfly Business Solutions. The Shutterfly Consumer Division helps people make and create meaningful products including cards, stationery, photo books, gifts, and home decor. Premium offers are available in the Tiny Prints store; Snapfish offers photo gifts, invitations, stationery and more; Spoonflower is a global market for custom fabrics, wallpapers and home décor. Shutterfly also offers an iPhone and Android app subscription service with GrooveBook that prints and ships a book containing up to 100 photos each month. Lifetouch has been the national leader in school photography for over 85 years, serving more people through partnerships with portrait studios, including JCPenney Studios. BorrowLenses offers high-quality photo and video rentals for budding photographers. And for business needs, Shutterfly Business Solutions provides digital printing services that enable effective and efficient customer engagement through personalized communications and services. Shutterfly is majority owned by certain investment funds managed directly or indirectly by Apollo Global Management, Inc. (NYSE: APO) and its subsidiaries and affiliates. For more information on Shutterfly, visit Follow us on social media @shutterfly.

About the Boys and Girls Clubs of America

For 160 years, Boys & Girls Clubs of America ( provided a safe place for children and youth to learn and grow. The clubs offer caring adult mentors, fun and friendship, as well as high impact youth development programs on a daily basis during critical hours outside of school hours. Boys and Girls Club programs promote academic success, good character and leadership, and healthy lifestyles. Over 4,700 clubs serve over 4.3 million youth through club membership and community outreach. The clubs are located in cities, towns, public housing and on Indigenous lands across the country, and serve military families in BGCA-affiliated youth centers at US military installations around the world. The national headquarters are located in Atlanta. Read more about Boys & Girls Clubs of America at Facebook and Twitter.

About Iris Apfel

Describing herself as “the oldest living teenager in the world”, Iris Apfel had made herself an iconic brand in the field of elite fashion. By profession, Iris has spent her career as an interior designer working on design restoration projects, most notably her work at the White House – crossing nine presidents. At 98, vibrant and active, Iris released her autobiographical coloring book titled IRIS The Coloring Book, which sums up the many years in the fashion sweetheart’s life in sixteen pages of whimsical drawings and witty sayings. Iris also released a book IRIS APFEL: ACCIDENTAL ICNE, DREAMS OF A GERIATRIC STARLET in 2018. In addition to her exhibitions and collections, Iris is a visiting professor at the University of Texas, Austin. Recently, at the United Nations Headquarters in New York, she received the Special Women Together Award at the 12th Annual Women Together Gala. Iris divides her time between New York and Palm Beach. In 2015, she lost her longtime love and 67-year-old partner Carl Apfel.


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