The start-up Thriving Design launches a crowdfunding campaign on WeFunder


(Fort Collins, CO) – Thriving Design, the creator of C-BITE, announces its first official registered crowdfunding campaign in partnership with WeFunder. Co-founders and brothers Jason Rider and Morgan Rider are raising capital to grow the brand from its retail beginnings as an industry and consumer favorite to an international garden brand.

The brand’s signature C-BITE Garden Clips make gardening a snap by cleverly connecting garden stakes and ties into custom shapes and structures. Like Tinkertoys for the garden, C-BITEs connect to simple, sturdy plant supports and protection systems that can be rebuilt and reinvented season after season.

From trellises to tomato cages, C-BITE’s multiple connection points and rugged designs are only limited by the imagination. Working seamlessly with standard steel stakes, natural cane, netting, plant ties and other accessories to create custom support solutions, C-BITE shakes up awkward tomato cages and racks. single use that have limited gardeners for generations.

Jason Rider, Founder and CEO says, “Supporting plants fulfills our mission: to support the planet and the people who live on it. C-BITE fulfills a universal need for creativity, customization and flexibility for growing gardening, which is why they have been a resounding success. Rider adds, “Historically, the garden industry hasn’t seen the kind of innovation that other industries have seen – particularly when it comes to plant support and protection. But with the pandemic “boom” of new gardeners driving major growth for the sector, the opportunity is huge.

Gardening businesses have been among the big winners from the pandemic, with door-to-door sales and lawn care and gardening businesses booming over the past two years, according to data from the National Garden Survey. Surveys estimate more than 45 million gardeners in North America, growing 4.1% year over year.

This surge in business galvanized the co-founders to launch Thriving Design into the mainstream market in 2020, at the height of the pandemic. It was a decision that paid off. An industry hungry for innovation has embraced C-BITEs as a long-standing solution to the problem of bulky, bulky tomato cages. More than fifty retailers and distributors are now offering C-BITE to augment and enhance the products they already carry, and as many increasingly seek US-made products to avoid pandemic shipping delays and shelves empty, the C-BITE offers a 100% made in Colorado product that appeals to today’s customization-hungry consumers.

The founders will use capital from this campaign to expand into new and existing territories and develop new products. The WeFunder campaign has raised nearly $40,000 so far. The investment is open to the public until it reaches its goal of $500,000. Investments are accepted at:

Highlights of a flourishing design

  1. 1 million C-BITE sold to date, over 300,000 revenue in 2021
  2. Available online via Shopify, Amazon and several DTC websites, including Williams Sonoma in 2022
  3. Orders from 25% of the 100 largest independent garden centers in the United States
  4. Backed by 10 of the largest lawn and garden distributors in North America in 2021
  5. Seasoned team with experience in the garden industry, entrepreneurship, sustainability and marketing
  6. Globally, spending on plants and gardening is expected to reach $26.3 billion by 2030
  7. Sustainability Driven: A 1% for the planet company that creates sustainable and recyclable products with the ultimate goal of zero waste certification and carbon neutrality.


Behind the C-BITE is Thriving Design, a visionary family business that has followed a centuries-old entrepreneurial path to success. Thriving Design was founded in 2014 by Jason Rider in his basement. He envisioned a gadget that would make growing plants easier and more fun, eliminating the massive frustration of one-size-fits-all tomato cages and twist ties. From its origins as a prototype on a home 3D printer, the C-BITE is now a patented product with over one million units sold.

As a public benefit corporation and member of 1% for the Planet, Thriving Design proudly donates a portion of its sales to help our planet, healthy eating and a greener future. The company is committed to sowing the seeds of hope and positive, lasting change, now and in the future.

C-BITE are available online at, in some garden centers and hardware stores across the country.

Investments are now accepted at:


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