The W Toronto opens with a focus on the city’s arts scene


W Hotels Worldwide, part of the Marriott Bonvoy portfolio, has opened its latest property in Toronto’s Yorkville neighborhood.

Debuting July 21, 2022, The W Toronto has been incorporated with an aesthetic that reflects different aspects of Yorkville, as well as the overall diversity found in Toronto.

In a media announcement, Benoit Racle, vice president, brand management for W Hotels Worldwide, said Toronto was a natural choice for the brand because of its musical heritage and street art scene, in especially with Graffiti Alley.

“Our modest and playful interpretation of luxury is poised to make W Toronto a regular stopover for those who live and work in Toronto, as well as the perfect place for an out-of-town guest to revel in the town like a local,” Racle said. .

Rising 11 stories, the W Toronto design includes both the Welcome Desk and the W Hotels-branded lounge, Living Room, on the sixth floor. It is detailed with ruby, amethyst and topaz tones. In a nod to Toronto’s 60s and 70s counterculture movement, the 5,000 square foot space is adorned with curved lines and velvet furnishings. It also contains a common “fire” grave and a circular destination bar.

Additionally, the sixth floor of the hotel leads to The Yard, an outdoor terrace surrounded by a three-story atrium of guest room windows.

Among its 254 rooms, the W Toronto has 30 suites, including two presidential-style suites known as the Extreme Wow Suites. Their layout mirrors Toronto’s theater district, with their beds flanked by stage-inspired pendant lights and set in front of a sapphire velvet curtain that can be opened or closed automatically.

Design touches include curved banquettes, dressing-style vanity mirrors, “disc” style tables in honor of Toronto’s musical heritage, and nods to nature like the abstract floral wallpaper and the mushroom-shaped accent lights.

Double Queen rooms feature wall art that says “Not everything has to mean something. Some things are Canadian writer and musician Charles de Lint.

W Toronto also offers Canada’s first W Sound Suite, the brand’s signature recording studio experience. Located off the living room, this suite is outfitted with professional amenities where accomplished and novice musicians, podcasters, and other creatives can draw inspiration.

Executive Chef Keith Pears is responsible for the W Toronto’s three distinct food and beverage venues.

PUBLIC SCHOOL, the hotel’s ground-floor café, kitchen and bar, balances barista culture by day, then new-school tonics, elixirs and low-to-non-alcoholic beverages by night. The avant-garde menu is served on two levels, accentuated by late-sixties/early-seventies style seating. The decor includes “Toronto Gush,” an original mural by Costa Rican-born artist Alan Ganev that was inspired by Toronto’s Graffiti Alley.

The Living Room pays homage to Toronto’s multiculturalism with “Toronto Tapas”. These light bites to share represent the various neighborhoods of the city. Selections consist of Barbacoa Tacos (a nod to Kensington Market); Jerk Chicken Skewers (for Little Jamaica); and Fogo Island Cod Cheeks (for Little India).

“Sparkling” is the theme of the Living Room’s beverage program, featuring champagne, rare bottles and a Perlini corking system as well as sparkling cocktails such as the Celery Sour and Green Goddess Bloody Mary.

SKYLIGHT, the hotel’s rooftop restaurant and bar, serves enticing cocktails and Mediterranean-inspired cuisine. The indoor-outdoor boho oasis overlooks Toronto’s iconic Bloor Street, celebrating the provocative and artistic spirit of Yorkville’s 60s hippie revolution.

In addition to a bazaar-inspired main venue, complete with a late-night DJ booth and performance stage, SKYLIGHT offers The Loft (for semi-private events); The Den (an intimate sitting area); and The Terrace (with birdcage-style seating). Customers can order family-style mezes, salatas and maneesh served with tagines as well as an extravagant seafood tower. SKYLIGHT’s cocktail program centers around vermouth and amaro with a selection of premium drinks, seasonal spritzes and adult slushies.

In addition to its 3,300 square foot FIT gym, the W Toronto has five event spaces. Covering 1,980 square feet, W. Industry can be divided into three intimate spaces. Studios 1 and 2, next to the living room, as well as Strategies 1 and 2, offer more relaxed work session settings.

W Toronto pays homage to the city’s multidisciplinary artistic heritage with the Sid Lee-designed W Monument on Toronto’s Bloor Street; and three murals, by Dutch-born artist Mikael B, placed throughout the hotel property.


Comments are closed.